I design, review, and ship products at startup speed — using modern tooling, vibe-coding, and battle-tested UX to get real users activated fast. From first feature to first traction.
I've been the first designer at startups, the solo designer at agencies, and the senior designer who rebuilt a product from scratch. Six years, 15+ companies, one constant: I figure out what to build before I open Figma.
I don't do design theater. No 80-slide decks that never ship. I research just enough to be dangerous, design fast enough to test this week, and code enough to speak engineering's language. Product design, UI/UX, brand identity, and front-end — whatever the product needs.
When I'm not designing, you'll find me stress-testing every new design tool that launches, occasionally writing about what I learn, and spending an unreasonable amount of time with my cat (who definitely inspired the one following you around this page).
Trusted by
I embed with your team and own the design end-to-end — from 'what should we build?' to shipped v1. Research, strategy, wireframes, prototypes, visual design, handoff. One designer, zero gaps.
Interfaces backed by research, not guesswork. I run the user interviews, build the prototypes, test with real users, and iterate until the numbers move.
From logo to full visual system: color, type, illustration, guidelines. I build brands that look like they belong in your users' hands, not on a mood board.
Pitch decks that close rounds, social assets that stop thumbs, print materials and marketing collateral that make your brand feel real. Visual storytelling for startups that punch above their weight.
A fresh pair of expert eyes on your product. I'll audit your UX, flag what's costing you users, and give you a prioritized list of fixes ranked by impact.
I ship my own designs in React, HTML/CSS, and Webflow. No 'it looked different in the mockup' surprises. This portfolio? I built it.
What they say
“Yulia was responsive, easy to work with, and improved on our design template. The client loved her work, and she was happy to take feedback and make changes quickly.”
Orchestrated 0-to-1 design of an autonomous AI sales agent, creating conversational interfaces that translate real-time LLM outputs into actionable in-call guidance for sales professionals.
Redesigned a creator platform serving 50K+ users to help content creators find work, build connections, and unify portfolios — shipped with full design system.
Led design and launch of a property management platform that consolidated 5+ tools into a single solution, improved workflow efficiency by 40%, and achieved over 85% user satisfaction.
Enhanced the online survey platform for heat engineers, reducing submission time by 13.5% and improving overall user experience. Led end-to-end Product design for a SaaS AI automation platform, crafting 0-1 designs and leveraging Tailwind CSS to build seamless, intuitive user experiences.
Working on improving for No-code CPQ B2B sales platform solution for Fortune 100 company. Improved the user experience, contributing to 5.0/5 rating. Designed Rep'd - video communication application enabling cities to connect with residents.
Engaged in the redesign of the logo and branding of the company. Executed end-to-end UI/UX redesign of corporate website → Slashed bounce rate by 22% via user-centric design system and mobile-optimized interface. Worked on improving the company's internal product for HR software for SMEs.
Designed a user-friendly eLearning platform used by 50,000+ children across North America, increasing engagement and accessibility through research-backed UI/UX improvements. Achieved a 92% adoption rate across corporate and franchise locations through thoughtful design and cross-functional collaboration.
User interviews, data audits, and competitive analysis to find the real problem worth solving.
Synthesize research into clear requirements, user flows, and a strategy the whole team aligns on.
Rapid wireframes to hi-fi prototypes, tested with real users and iterated until the metrics move.
Pixel-perfect handoff, QA alongside engineering, and post-launch tracking to prove the design worked.
Next chapter
Whether you need a founding designer, a product redesign, or an expert pair of eyes on your UX — I'm here for the hard design problems.
