I design products people
actually enjoy using.
How I work
I embed directly with engineering and product teams. I own the design end-to-end: research, strategy, wireframes, prototypes, visual design, and handoff. I write enough React to prototype in code when it's faster than Figma. I work in weekly sprints, ship to real users early, and use data to decide what's next.
Design philosophy
Ship, then polish
A shipped v1 teaches more than a perfect mockup. I get to real users fast, then iterate based on evidence.
Reduce, don't decorate
Good design removes friction. I focus on what to take away, not what to add.
Numbers tell the story
Every design decision connects to a metric. If it doesn't move the numbers, it doesn't ship.
Beyond the screen
When I'm not designing, you'll find me on a trail somewhere—hiking and camping are how I reset. Back home, I bake more than anyone needs me to, keep up with a book club here in SF, and spend an unreasonable amount of time with my cat (who definitely inspired the one following you around this site). Based in San Francisco, working globally.
