What I do
From first sketch to shipped v1 — every service is designed to move your product metrics, not just fill a portfolio.
Product Design
I embed with your team and own the design end-to-end — from 'what should we build?' to shipped v1. Research, strategy, wireframes, prototypes, visual design, handoff. One designer, zero gaps.
Ideal for
Startups building 0→1 products who need a single designer to own the full design process.
What you get
- ●User research & competitive analysis
- ●Product strategy & information architecture
- ●Wireframes & interactive prototypes
- ●Visual design & design system
- ●Developer handoff & QA
UI/UX Design
Interfaces backed by research, not guesswork. I run the user interviews, build the prototypes, test with real users, and iterate until the numbers move.
Ideal for
Teams with an existing product that needs better usability, clearer flows, or a visual refresh.
What you get
- ●User interviews & usability testing
- ●User flow mapping
- ●Wireframes & prototypes
- ●Hi-fi interface design
- ●Interaction design & micro-animations
Brand Identity
From logo to full visual system: color, type, illustration, guidelines. I build brands that look like they belong in your users' hands, not on a mood board.
Ideal for
New companies or products that need a cohesive visual identity from scratch.
What you get
- ●Brand strategy & positioning
- ●Logo design & variations
- ●Color palette & typography system
- ●Illustration style & iconography
- ●Brand guidelines document
Graphic Design
Pitch decks that close rounds, social assets that stop thumbs, print materials and marketing collateral that make your brand feel real. Visual storytelling for startups that punch above their weight.
Ideal for
Startups that need polished visuals for fundraising, marketing, or social presence.
What you get
- ●Pitch deck design
- ●Social media templates & assets
- ●Marketing illustrations
- ●Presentation design
- ●Print materials
Consultations
A fresh pair of expert eyes on your product. I'll audit your UX, flag what's costing you users, and give you a prioritized list of fixes ranked by impact.
Ideal for
Teams that want an expert UX review before committing to a full redesign.
What you get
- ●Comprehensive UX audit report
- ●Heuristic evaluation
- ●Prioritized issue list by impact
- ●Quick-win recommendations
- ●Follow-up strategy session
Vibe Coding
I ship my own designs in React, HTML/CSS, and Webflow. No 'it looked different in the mockup' surprises. This portfolio? I built it.
Ideal for
Design-forward projects where pixel-perfect implementation matters.
What you get
- ●React / Next.js implementation
- ●Responsive HTML/CSS builds
- ●Webflow development
- ●Animation & interaction coding
- ●Performance optimization
Frequently asked
What is Yuliia's design process?
I follow a four-step process: Discover (research & interviews), Define (strategy & requirements), Design (wireframes to hi-fi prototypes tested with users), and Ship (handoff, QA, and post-launch tracking).
What types of companies does Yuliia work with?
I specialize in AI and SaaS startups, though I've also worked with enterprise software, consumer mobile apps, and wellness brands. I'm most impactful at the 0→1 stage or during major redesigns.
What results has Yuliia achieved?
Highlights include a 40% activation lift at Redi Inc, 3.2x conversion improvement for Elixirator, 89% weekly retention for Dola, and designing a food delivery feature for millions of Uklon users.
How does Yuliia charge for projects?
I work on project-based retainers for most engagements. For ongoing product design, I offer monthly retainers. Get in touch to discuss your specific needs and timeline.