A full rebranding and website redesign project for Elixirator
Elixirator is a software development company specializing in building and launching digital products for startups.
About
Elixirator is a software development company specializing in building and launching digital products for startups. In 2021, we decided it was time for a change. Our goal was to transform our website from outdated to modern, making it as innovative as the solutions we provide. We wanted a fresh, new look to attract more clients and to show potential employees that Elixirator is a great place to work.
The Challenge
Key Insight
Working on the full rebranding of Elixirator highlighted how closely brand and product experience are connected. The biggest challenge wasn't visual refresh alone, but ensuring the new brand translated consistently across the product, messaging, and user flows.
The Approach
Brand Strategy
Conducted comprehensive competitive analysis of 30+ industry players, developed new brand identity system and created distinctive logo design.
Visual Identity
Optimized information architecture, designed low-fidelity wireframes and established comprehensive UI component library.
Website Redesign
Executed full-scale design implementation while maintaining close collaboration with engineering team throughout development cycle.
Design highlights
Before & After
User flow & Wireframes
Final Design
By the numbers
Results
What I'd do differently
For an outsourcing company, the brand basically is the credibility — clients commit before they ever see a line of code, so the trust has to come from the site itself. What I learned is that one polished page doesn't earn it: the visual identity, the messaging, and the work all had to tell the same confident story before the rebrand actually read as trustworthy to a potential client.
The rebrand Yuliia delivered completely transformed how customers perceive us. The website converts like nothing we've seen before.
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