SaaS platform simplifies property management
Property management platform that hit 85% user satisfaction by solving real workflow pain points.
About
Redi was founded to address the complexities of managing multiple property tasks, which traditionally require juggling numerous vendors, contracts, and payment systems. Property managers often struggle with the inefficiency of managing these tasks through fragmented systems, leading to delays, errors, and poor communication. By offering an all-in-one platform, Redi aimed to simplify these workflows, helping managers and investors save time and avoid costly mistakes.
The Challenge
Key Insight
The pivotal insight was that user data became most valuable when used to narrow focus, not expand scope - shaping a smaller MVP that users immediately recognized as useful.
The Approach
Grounded decisions in real user behavior
I conducted early qualitative research with property managers and operators to understand real workflows, edge cases, and workarounds, focusing on where processes consistently broke down.
Translated research into product priorities
I synthesized fragmented user input into clear problem statements and constraints, using research to decide what to build first and what to intentionally exclude from the MVP.
Defined a narrow, high-impact MVP scope
Based on user data, I helped shape a focused set of core workflows that addressed the most critical operational needs without overengineering.
Designed execution-ready workflows
I designed practical, buildable flows aligned with how users actually worked, enabling engineering to move quickly with minimal iteration overhead.
Iterated using real usage signals
After launch, I validated decisions through adoption and usage patterns, feeding insights back into subsequent product improvements.
Design highlights
App interface
Iteration process
Design System
By the numbers
Results
What I'd do differently
I would have added usage tracking earlier to support qualitative research, so we could validate assumptions sooner and iterate with clearer signals as the product grew.
Yuliia is incredibly reliable and always willing to go the extra mile to deliver results that exceed expectations. Her ability to produce high-fidelity designs, prototypes, and MVPs is unmatched, and her work consistently strikes the perfect balance between user-centric innovation and business goals. What truly sets Yuliia apart is her problem solving skills and collaborative approach. She works seamlessly with engineering leads, business stakeholders, and even directly with customers to uncover pain points and craft solutions that drive value.
Next Project
Smart workflow and task management platform for legal teams
Legal teams were drowning in 5+ tools for one job. I designed the unified workspace that got 89% weekly retention.