I specialize in crafting digital products that resonate with users and fulfill business goals. With more than five years of experience working with startups and SMBs, I combine creativity and strategy to design solutions that stand out in the market.
Heat Engineer Software Ltd specializes in developing software solutions for heating system design and installation. Their flagship product, 'Heat Engineer,' is a customizable tool that enables users to calculate heat losses in buildings accurately.
Reduced Survey Submission Time by 13.5%
Streamlined processes and added intuitive design elements, reducing the time users spend completing surveys.
Improved User Satisfaction
Collected positive feedback from users, highlighting a smoother, more enjoyable experience on the platform.
Decreased Support Requests by 15%
Tooltips and added explanations helped users navigate the platform independently, reducing the need for customer support.
Growth in Multi-Feature Utilization
A better layout and clearer navigation boost user comfort and engagement with the platform's features.
Uklon is a leading Ukrainian ride-hailing service connecting riders with drivers through a user-friendly app. As a product designer, I worked on developing new functionality for the platform, such as food delivery, and designing intuitive solutions to expand Uklon’s services and enhance the user experience.
Impact on Growth
Expanded Uklon’s ecosystem, increasing user engagement and driving new business opportunities with a scalable solution.
Research & Strategy
Conducted in-depth research, including Customer Journey Maps, business diagrams, prioritization, and personas, to align user needs with business goals.
UX/UI collaboration
Collaborated on UX flows and created intuitive, visually appealing UI designs that aligned with Uklon’s brand.
Feature Design and Integration
Designed and seamlessly integrated new Food Delivery features into Uklon’s existing platform, enhancing functionality and user experience.
In 2021, I was approached to create a logo for the Ukrainian podcast about adoption "Мамо, я вдома" a show that connects with audiences on a deeply personal level. This show, now in its third season, delves into the topics of adoption and family dynamics, sparking important conversations in the Ukrainian community. "Мамо, я вдома" was nominated for the prestigious "Слушно" audio award by MEGOGO AUDIO, underscoring its influence and reach. This year, following the success of this project, I had the opportunity to design the branding for a new podcast, "#УсиновиТи."
Brand Cohesion
Ensured a cohesive visual style across both projects, aligning them with the podcast’s mission and storytelling approach.
Concept Development
Conducted extensive research into the themes of each podcast to craft logos that would resonate emotionally with the target audience.
Recognition & Impact
#УсиновиТи" received a nomination for the "Слушно" audio award, affirming the podcast's importance and the role of strong visual branding in its success.
Heat Engineer Software Ltd specializes in developing software solutions for heating system design and installation. The goal is to redesign the pricing page for Heat Engineer's service offerings to create a more intuitive and streamlined user experience (UX) and user interface (UI). The target audience primarily includes plumbers who need to quickly understand the different pricing tiers and select the right option for their business without confusion. The pricing page must clearly communicate the four different types of plans catered for: Single Survey, Sole Trader, Team, and Enterprise.
Streamlined Information Presentation
The redesigned pricing page for Heat Engineer clearly presents the four pricing plans: Single Survey, Sole Trader, Team, and Enterprise. Key features are highlighted to help users quickly compare and choose without feeling overwhelmed.
Enhanced Usability and Navigation
Usability and navigation have been significantly enhanced through a clear visual hierarchy that allows users to find pricing and plan features effortlessly. This improvement reduces friction and simplifies the decision-making process, ensuring a smooth user experience.
Visual Consistency and Interactive Elements
Consistent typography, color schemes, and icons differentiate pricing tiers without clutter. Interactive charts and tooltips offer additional details while keeping the layout clean.
Responsive Design for Multiple Devices
The redesign ensures full responsiveness, making the pricing page functional and intuitive. This is especially beneficial for plumbers and other professionals who frequently access the page on the go.
Created a 30+ slide startup pitch deck template with innovative designs and layouts, crafted to effectively showcase a startup's vision and strategy for investors and stakeholders.
Slide Design
Developed over 30 professionally designed slides with innovative layouts tailored for startups.
Visual Storytelling
Enhanced narrative flow through compelling graphic designs and cohesive visuals.
Creative Ideas
Integrated fresh concepts for presenting key aspects like business model, market strategy, and financial projections.
Investor Focus
Ensured the deck aligns with investor expectations, emphasizing clarity and impact.
Elixirator is a software development company specializing in building and launching digital products for startups. The existing brand was outdated, failing to reflect Elixirator's innovative services and technical expertise. The goal was to create a cohesive, modern visual identity that would resonate with both tech-focused clients and potential talent.
New Logo Design
Conceptualized and designed a modern logo that reflects Elixirator’s values and identity, balancing simplicity with a memorable, professional aesthetic.
Brand Identity Development
Established a comprehensive brand identity, including consistent guidelines for typography, iconography, and visual style, creating a unified look and feel for all brand communications.
Social Media Visuals
Designed a series of cohesive social media templates for platforms like Instagram, and LinkedIn, ensuring that each post type - from announcements to infographics - aligns with the new brand aesthetic.
Print Material Designs
I've been working on print material designs, including notebook design, branded Christmas toys, sticker designs, and postcard designs.
Product Designer with 5+ years of experience creating functional, user-centered digital products. I specialize in working with startups and SMBs, helping them bring their ideas to life through beautiful and intuitive design.
Designing is my craft, but off the clock, I’m baking sourdough, sipping matcha, hiking, or spending time with my cat, Daisy!
I’ve always been curious about how things work and how they can be improved. While I initially thought I’d pursue a career in biology, my interest naturally shifted toward design - a field where creativity and problem-solving go hand in hand.
Over time, that curiosity turned into a passion for building products that people love to use.
Now, based in San Francisco, I help startups and SMBs bring their ideas to life by turning complex problems into simple, intuitive digital solutions.
For me, great design isn’t just about aesthetics - it’s about making everyday experiences better, and that’s what keeps me excited to keep learning, growing, and creating.