Elixirator

Elixirator is a software development company specializing in building and launching digital products for startups.

Company

Elixirator

My Role

Graphic / UX/UI Designer

Timeline

2021 - 2022

Responsibilities

Research, Wireframing, UI/UX, Collaboration with engineers, Testing

See Live!

Overview

Elixirator is a software development company specializing in building and launching digital products for startups. In 2021, we decided it was time for a change. Our goal was to transform our website from outdated to modern, making it as innovative as the solutions we provide. We wanted a fresh, new look to attract more clients and to show potential employees that Elixirator is a great place to work. This update wasn’t just about looking good—it was about making our site easier to use and better at telling our story of commitment to quality and innovation.

Challenges

The Elixirator website's current navigation setup frustrates visitors, who find it difficult to locate the information they need efficiently. This barrier detracts from the user experience and may even dissuade talented individuals from exploring career opportunities with us due to a lack of clarity and accessibility. While Elixirator excels in technical expertise and project delivery, potential clients might still hesitate to engage if they don’t feel a personal connection or trust towards the company.

High Level Goals

01

Modernize the brand. Update the visual and functional aspects of the brand to make it more contemporary, user-friendly, and aligned with current business objectives.

02

Promote Career Opportunities. Develop a compelling and accessible careers section that clearly outlines growth opportunities and the vibrant culture of our company.

Process

Deep dive

This phase involved comprehensive research to fully understand the users, the competitive landscape, and business objectives. I gathered data through user analysis, competitor audits, and stakeholder discussions. The goal was to identify pain points, opportunities, and design inspirations that would shape a user-centered and strategic design approach.

Sketch & Shape

In this stage, I translated insights from the research into tangible ideas by creating initial sketches and low-fidelity wireframes. These early drafts mapped out the page structures and user flows, serving as a visual guide for the project. Collaborating with business owners and team members, we refined these concepts, making necessary adjustments to align with business and user needs.

Build & Collaborate

In the design stage, we updated Elixirator’s brand to be modern, user-friendly, and aligned with business goals. We simplified navigation, making it easier for users to find information quickly. The careers section was revamped to highlight job opportunities and company culture clearly. We added client testimonials and success stories to build trust and credibility. Finally, we ensured transparency by clearly explaining our processes and technologies, giving clients confidence in our professional approach. The result is a modern, intuitive website that meets both user needs and business objectives.