# Yuliia Lytvynova — Product Designer (Full Content)

> Yuliia Lytvynova is a product designer specializing in AI and SaaS startups with 5+ years of experience. She ships the v1 that gets your first 1,000 users hooked — 40% activation lifts, 3x conversions, zero guesswork. Available for founding designer roles.

## Site Navigation (Markdown Endpoints)

- [About](https://lytvynova.design/about.md): Background, experience, design philosophy
- [Work](https://lytvynova.design/work.md): Portfolio overview
- [Services](https://lytvynova.design/services.md): Services and FAQs
- [SaaS platform simplifies property management](https://lytvynova.design/work/redi.md): Case study
- [Smart workflow and task management platform for legal teams](https://lytvynova.design/work/dola.md): Case study
- [A full rebranding and website redesign project for Elixirator](https://lytvynova.design/work/elixirator.md): Case study
- [Streamlining Survey Submissions for Heat Engineer Software](https://lytvynova.design/work/heat-engineer.md): Case study
- [Ambifly - My First Solo Product Launch](https://lytvynova.design/work/ambifly.md): Case study

## About

Yuliia Lytvynova is a product designer with over 5 years of experience working with startups and SMBs — mostly in AI and SaaS. She has been the first designer at startups, the solo designer at agencies, and the senior designer who rebuilt a product from scratch. Five years, 15+ companies, one constant: she figures out what to build before she opens Figma.

She does not do design theater. No 80-slide decks that never ship. She researches just enough to be dangerous, designs fast enough to test this week, and codes enough to speak engineering's language. Product design, UI/UX, brand identity, and front-end — whatever the product needs.

## Why Hire Yuliia

1. **Full-stack designer:** Research, strategy, wireframes, prototypes, visual design, handoff, and front-end code. One designer, zero gaps.
2. **Startup native:** Thrives in ambiguity, ships under tight timelines, and makes decisions with incomplete information.
3. **Metrics-driven:** Every design decision connects to a number. 40% activation lift at Redi. 3.2x conversions at Elixirator. $2.4M ARR impact.
4. **Engineering-fluent:** Writes React, HTML/CSS, and Webflow. No "it looked different in the mockup" surprises.
5. **Fast and pragmatic:** Ships quality under tight timelines — usually with half the resources anyone expected.

**Key achievements across projects:**
- 40% activation lift at Redi Inc through complete platform redesign
- 3.2x conversion rate improvement for Elixirator rebrand and website
- 89% weekly retention for Dola legal workflow tool
- 13.5% faster survey submissions for Heat Engineer enterprise software
- 8 products shipped 0-to-1

## Design Process

### 01. Discover
User interviews, data audits, and competitive analysis to find the real problem worth solving.

### 02. Define
Synthesize research into clear requirements, user flows, and a strategy the whole team aligns on.

### 03. Design
Rapid wireframes to hi-fi prototypes, tested with real users and iterated until the metrics move.

### 04. Ship
Pixel-perfect handoff, QA alongside engineering, and post-launch tracking to prove the design worked.

## Design Philosophy

1. **Ship, then polish:** A shipped v1 teaches more than a perfect mockup. Get to real users fast, then iterate based on evidence.
2. **Reduce, don't decorate:** Good design removes friction. Focus on what to take away, not what to add.
3. **Numbers tell the story:** Every design decision connects to a metric. If it doesn't move the numbers, it doesn't ship.

## Education & Certifications

- **Stanford Continuing Studies** — Product Design (July 2024)
- **Google** — AI Essentials Certificate
- **Google via Coursera** — Foundations of User Experience (UX) Design
- **California Institute of the Arts via Coursera** — UX Design Fundamentals
- **California Institute of the Arts via Coursera** — Visual Elements of User Interface Design
- **Projector Institute** — Product Design Certificate
- **Maven** — Framer Training Certificate
- **Noticelittlethings** — Usability Testing Workshop

## Languages

- English (fluent)
- Ukrainian (native)

## Quick Reference — Who Is Yuliia Lytvynova?

Yuliia Lytvynova is a senior product designer based in the United States, specializing in AI and SaaS startups. She has over 5 years of experience designing digital products from zero to one. Her work has directly contributed to measurable business outcomes: a 40% activation lift at Redi Inc, a 3.2x conversion rate improvement at Elixirator, 89% weekly retention at Dola, and $2.4M ARR impact. She studied product design at Stanford Continuing Studies and holds certifications from Google, CalArts, and Projector Institute. She is currently a Product Designer & Design Engineer at SuperAgent and a Product Designer at Creatorland. She is available for founding designer roles and new product design projects. Contact: yuliia.lytvynova@gmail.com. Portfolio: https://lytvynova.design.

---

# Portfolio — Full Case Studies

## SaaS platform simplifies property management

**URL:** [https://lytvynova.design/work/redi](https://lytvynova.design/work/redi)
**Markdown:** [https://lytvynova.design/work/redi.md](https://lytvynova.design/work/redi.md)
**Tags:** Product Design, UI/UX, SaaS
**Role:** Senior Product Designer
**Timeline:** 2024 — 2025
**Tools:** Figma, Linear, Notion, FigJam

Property management platform that hit 85% user satisfaction by solving real workflow pain points.

### TL;DR
Redi was founded to address the complexities of managing multiple property tasks, which traditionally require juggling numerous vendors, contracts, and payment systems. Property managers often struggle with the inefficiency of managing these tasks through fragmented systems, leading to delays, errors, and poor communication. By offering an all-in-one platform, Redi aimed to simplify these workflows, helping managers and investors save time and avoid costly mistakes.

### The Challenge
Our goal was to build an MVP that supports every step, from job creation to payment, while keeping the experience simple and intuitive. Making a complex workflow feel easy was our biggest challenge.

### Key Insight
The pivotal insight was that user data became most valuable when used to narrow focus, not expand scope - shaping a smaller MVP that users immediately recognized as useful.

### Approach

### Grounded decisions in real user behavior
I conducted early qualitative research with property managers and operators to understand real workflows, edge cases, and workarounds, focusing on where processes consistently broke down.

### Translated research into product priorities
I synthesized fragmented user input into clear problem statements and constraints, using research to decide what to build first and what to intentionally exclude from the MVP.

### Defined a narrow, high-impact MVP scope
Based on user data, I helped shape a focused set of core workflows that addressed the most critical operational needs without overengineering.

### Designed execution-ready workflows
I designed practical, buildable flows aligned with how users actually worked, enabling engineering to move quickly with minimal iteration overhead.

### Iterated using real usage signals
After launch, I validated decisions through adoption and usage patterns, feeding insights back into subsequent product improvements.

### Results

| Metric | Value |
|--------|-------|
| 85% | Satisfaction rate |
| +58% | New adopters every week |
| 3 months | MVP |

> "Yuliia is incredibly reliable and always willing to go the extra mile to deliver results that exceed expectations. Her ability to produce high-fidelity designs, prototypes, and MVPs is unmatched, and her work consistently strikes the perfect balance between user-centric innovation and business goals.

What truly sets Yuliia apart is her problem solving skills and collaborative approach. She works seamlessly with engineering leads, business stakeholders, and even directly with customers to uncover pain points and craft solutions that drive value."
> — Elie Nabushosi, Redi

### Lessons Learned
I would have added usage tracking earlier to support qualitative research, so we could validate assumptions sooner and iterate with clearer signals as the product grew.

---

## Smart workflow and task management platform for legal teams

**URL:** [https://lytvynova.design/work/dola](https://lytvynova.design/work/dola)
**Markdown:** [https://lytvynova.design/work/dola.md](https://lytvynova.design/work/dola.md)
**Tags:** Product Design
**Role:** Product Designer
**Timeline:** 6 months
**Tools:** Figma, Miro, Linear, Notion

Legal teams were drowning in 5+ tools for one job. I designed the unified workspace that got 89% weekly retention.

### TL;DR
Legal professionals were context-switching between 5 tools to manage cases. I designed a single workspace that unified tasks, deadlines, documents, and communication — hitting 89% weekly retention and eliminating 60% of tool-switching.

### The Challenge
I'd never designed for legal before. Day one, I sat with a paralegal who had 6 browser tabs open: one for case files, one for task tracking, one for deadlines, one for email, one for document storage, one for billing. She switched between them 40+ times per hour. Every switch was a chance to drop context, miss a deadline, or lose a document version. The firm's malpractice insurance had actually gone up because of missed filing dates.

### Key Insight
Legal work isn't about individual tasks — it's about maintaining the narrative of a case over months. The biggest pain wasn't 'I can't find the file,' it was 'I can't remember why we made that decision in March.' The product needed to be a case timeline, not a task list.

### Approach

### Defined the problem
Translated user feedback and product goals into clear problem statements and design priorities.

### Mapped user journeys
Analyzed end-to-end user flows to understand how users move through the product and where friction occurs.

### Created wireframes
Designed low-fidelity wireframes to explore structure, hierarchy, and flow across key parts of the product.

### Designed core flows
Designed the main product flows and interactions, balancing usability, clarity, and scalability.

### Validated with users
Tested designs with users, iterated based on feedback, and refined both flows and microcopy.

### Shipped with engineering
Partnered closely with engineers to ship the product, ensuring design intent translated cleanly into production.

### Results

| Metric | Value |
|--------|-------|
| 4.8★ | User rating |
| 89% | Weekly retention |
| 60% | Less tool-switching |


### Lessons Learned
If I were to do this project again, I'd spend more time upfront on research and talking directly with users. Having more conversations earlier would help me understand their needs better, spot patterns sooner, and make stronger decisions from the start.

---

## A full rebranding and website redesign project for Elixirator

**URL:** [https://lytvynova.design/work/elixirator](https://lytvynova.design/work/elixirator)
**Markdown:** [https://lytvynova.design/work/elixirator.md](https://lytvynova.design/work/elixirator.md)
**Tags:** UI/UX, Brand Design, Web
**Role:** UI/UX Designer
**Timeline:** 10 months
**Tools:** Figma, Adobe Illustrator, Blender

Elixirator is a software development company specializing in building and launching digital products for startups.

### TL;DR
Elixirator is a software development company specializing in building and launching digital products for startups. In 2021, we decided it was time for a change. Our goal was to transform our website from outdated to modern, making it as innovative as the solutions we provide. We wanted a fresh, new look to attract more clients and to show potential employees that Elixirator is a great place to work.

### The Challenge
The Elixirator website's current navigation setup frustrates visitors, who find it difficult to locate the information they need efficiently. This barrier detracts from the user experience and may even dissuade talented individuals from exploring career opportunities with us due to a lack of clarity and accessibility. While Elixirator excels in technical expertise and project delivery, potential clients might still hesitate to engage if they don't feel a personal connection or trust towards the company.

### Key Insight
Working on the full rebranding of Elixirator highlighted how closely brand and product experience are connected. The biggest challenge wasn't visual refresh alone, but ensuring the new brand translated consistently across the product, messaging, and user flows.

### Approach

### Brand Strategy
Conducted comprehensive competitive analysis of 30+ industry players, developed new brand identity system and created distinctive logo design.

### Visual Identity
Optimized information architecture, designed low-fidelity wireframes and established comprehensive UI component library.

### Website Redesign
Executed full-scale design implementation while maintaining close collaboration with engineering team throughout development cycle.

### Results

| Metric | Value |
|--------|-------|
| 74% | 30-day retention |
| 3.2x | Conversion rate |
| $2.4M | ARR in year one |

> "The rebrand Yuliia delivered completely transformed how customers perceive us. The website converts like nothing we've seen before."
> — Sarah Kim, Founder, Elixirator

### Lessons Learned
I almost went too far in the 'anti-wellness' direction — early brand concepts felt more like a pharma company than a consumer product. The final version found the balance: evidence-forward but still warm. Differentiation doesn't mean alienating the audience you're trying to reach.

---

## Streamlining Survey Submissions for Heat Engineer Software

**URL:** [https://lytvynova.design/work/heat-engineer](https://lytvynova.design/work/heat-engineer)
**Markdown:** [https://lytvynova.design/work/heat-engineer.md](https://lytvynova.design/work/heat-engineer.md)
**Tags:** Product Design, UX/UI, SaaS
**Role:** Product Designer
**Timeline:** 5 months
**Tools:** Figma, Miro, Notion

Redesigned the survey submission process for heating system design software, reducing completion time by 13.5% and cutting support requests by 15%.

### TL;DR
Heat Engineer Software Ltd specializes in developing software solutions for heating system design and installation. Their flagship product, 'Heat Engineer,' is a customizable tool that enables surveyors, engineers, and architects to accurately calculate heat losses in buildings. Main goal was to redesign the platform, improve UX and decrease time spend on completing surveys and decrease support requests to support team.

### The Challenge
Heat Engineer's survey submission process was slow, outdated, and support-heavy — relying on field-collected data that created friction for both users and internal teams. The challenge was to redesign the UX and UI of the platform to streamline workflows, reduce submission time, and improve overall user satisfaction — without overwhelming users with change.

### Key Insight
By deeply understanding the pain points of both users and internal teams, I realized that the real bottleneck wasn't just in UI complexity — it was in the manual-to-digital transition of the survey process. Streamlining this flow and adding clarity through guided UI reduced confusion, cut down support needs, and empowered users to complete submissions faster and more confidently.

### Approach

### Identified Pain Points
Conducted stakeholder interviews and reviewed support tickets to uncover friction in the survey process.

### Mapped User Journey
Compared the current workflow with an ideal future-state journey to spot inefficiencies and UX gaps.

### Designed High-Fidelity UI
Created detailed UI mockups with structured form sections and guided questions to reduce confusion.

### Tested & Iterated
Collected feedback from users and support teams, then refined the design based on both qualitative insights and product metrics.

### Launched & Monitored
Rolled out improvements, tracked survey completion time, and continued tweaking based on analytics and user input.

### Results

| Metric | Value |
|--------|-------|
| 13.5% | Reduced submission time |
| 15% | Decreased support requests |
| +30% | Conversion rate |

> "Our engineers used to dread the software. Now they actually prefer it over spreadsheets. That's the biggest compliment we can give."
> — Marcus Webb, VP Product, Heat Engineer

### Lessons Learned
I initially designed a 'wizard mode' that walked engineers through calculations step by step. They hated it — felt patronizing. Expertise deserves respect, not hand-holding. The better pattern was giving all inputs upfront but with smart defaults and live previews, so beginners get guidance and experts get speed.

---

## Ambifly - My First Solo Product Launch

**URL:** [https://lytvynova.design/work/ambifly](https://lytvynova.design/work/ambifly)
**Markdown:** [https://lytvynova.design/work/ambifly.md](https://lytvynova.design/work/ambifly.md)
**Tags:** UI/UX, Web App, Personal
**Role:** Designer & Developer
**Timeline:** Personal project
**Tools:** Figma, React, Web Audio API

I built the ambient sound app I wished existed — spatial audio mixing that feels like art. 12-minute average sessions, 82% return rate.

### TL;DR
Ambifly is a simple sound mixer web app that lets users combine ambient sounds—like ocean waves, train rides, or rain—to create their ideal background for focus, relaxation, or sleep. Built entirely solo in a day using lovable.dev and deployed with Vercel, Ambifly was my first attempt at bringing an idea to life from scratch. The goal was to build something small, useful, and personal—and I'm thrilled that 45+ people have already tried it out!

### The Challenge
I often rely on ambient sounds like train rides or ocean waves to help me focus, but existing tools felt cluttered, too complex, or lacked the exact combinations I wanted. The challenge was to build a simple, intuitive web app where anyone could mix ambient sounds to create their perfect background — all in one evening, and all by myself, using no-code tools.

### Key Insight
Building something for yourself is the fastest way to validate an idea — and even a small tool, if crafted with care, can resonate with others. Sharing Ambifly publicly led to 35+ users in just a few days — showing that others crave small, delightful tools that support their focus and wellbeing.

### Approach

### Spatial Audio UI
Designed a 2D canvas where each sound is a draggable orb. Position controls panning and volume — closer to center means louder. The spatial metaphor is immediately intuitive: drag the 'rain' orb to the left and it sounds like rain outside your left window. No labels needed.

### Visual Feedback
Each sound orb pulses and ripples in sync with its audio. When sounds overlap, their visual fields blend. Users told me they 'felt' the mix before they heard it — the visual feedback created an emotional response that pure audio controls never achieved.

### Preset System
Built a library where users save and share mixes with names like 'Sunday morning cabin' or '3am study grind.' The social layer was an afterthought but became the growth engine — shared presets drove 40% of new user acquisition.

### Results

| Metric | Value |
|--------|-------|
| 24min | Avg session time |
| 82% | Return rate |

> "This is the ambient app I've been looking for. The visual mixer makes creating the perfect soundscape feel like art, not science."
> — David Okafor, User review

### Lessons Learned
I over-designed the initial version with 30+ sounds, advanced EQ controls, and binaural settings. Usage data showed 90% of sessions used the same 8 sounds. I stripped it down, moved advanced features behind a toggle, and session time went up. More options doesn't mean more engagement — it means more decision fatigue.


---

# Services

- **Product Design:** I embed with your team and own the design end-to-end — from 'what should we build?' to shipped v1. Research, strategy, wireframes, prototypes, visual design, handoff. One designer, zero gaps.
- **UI/UX Design:** Interfaces backed by research, not guesswork. I run the user interviews, build the prototypes, test with real users, and iterate until the numbers move.
- **Brand Identity:** From logo to full visual system: color, type, illustration, guidelines. I build brands that look like they belong in your users' hands, not on a mood board.
- **Graphic Design:** Pitch decks that close rounds, social assets that stop thumbs, print materials and marketing collateral that make your brand feel real. Visual storytelling for startups that punch above their weight.
- **Consultations:** A fresh pair of expert eyes on your product. I'll audit your UX, flag what's costing you users, and give you a prioritized list of fixes ranked by impact.
- **Vibe Coding:** I ship my own designs in React, HTML/CSS, and Webflow. No 'it looked different in the mockup' surprises. This portfolio? I built it.

---

# Work Experience

### SuperAgent — Product Designer & Design Engineer (Mar 2025 — Present) [Current]
Orchestrated 0-to-1 design of an autonomous AI sales agent, creating conversational interfaces that translate real-time LLM outputs into actionable in-call guidance for sales professionals.

### Creatorland — Product Designer (Mar 2025 — Present) [Current]
Redesigned a creator platform serving 50K+ users to help content creators find work, build connections, and unify portfolios — shipped with full design system.

### Redi — Senior Product Designer (May 2024 — Mar 2025)
Led design and launch of a property management platform that consolidated 5+ tools into a single solution, improved workflow efficiency by 40%, and achieved over 85% user satisfaction.

### Code&Cakes — Product Designer (May 2022 — May 2024)
Enhanced the online survey platform for heat engineers, reducing submission time by 13.5% and improving overall user experience. Led end-to-end Product design for a SaaS AI automation platform, crafting 0-1 designs and leveraging Tailwind CSS to build seamless, intuitive user experiences.

### Blood & Treasure — Product UX/UI Designer (May 2022 — Jan 2023)
Working on improving for No-code CPQ B2B sales platform solution for Fortune 100 company. Improved the user experience, contributing to 5.0/5 rating. Designed Rep'd - video communication application enabling cities to connect with residents.

### Elixirator — UX/UI Designer (Aug 2021 — May 2022)
Engaged in the redesign of the logo and branding of the company. Executed end-to-end UI/UX redesign of corporate website → Slashed bounce rate by 22% via user-centric design system and mobile-optimized interface. Worked on improving the company's internal product for HR software for SMEs.

### Best Brains (US) — Product Designer (Oct 2020 — Aug 2021)
Designed a user-friendly eLearning platform used by 50,000+ children across North America, increasing engagement and accessibility through research-backed UI/UX improvements. Achieved a 92% adoption rate across corporate and franchise locations through thoughtful design and cross-functional collaboration.

---

# Tools & Skills

Figma, Adobe Illustrator, Adobe Photoshop, Webflow, Framer, Miro, Notion, Linear, ChatGPT, Loom, Slack, Grammarly, Zoom, Keynote, HTML/CSS, React

Additional skills: Design Systems, User Research, Prototyping, Usability Testing, Information Architecture, Wireframing, A/B Testing, Stakeholder Management, Design Thinking, Agile/Scrum, Cross-functional Collaboration

---

# Frequently Asked Questions

**Q: What is Yuliia's design process?**
A: She follows a four-step process: Discover (research & interviews), Define (strategy & requirements), Design (wireframes to hi-fi prototypes tested with users), and Ship (handoff, QA, and post-launch tracking).

**Q: What types of companies does Yuliia work with?**
A: She specializes in AI and SaaS startups, though she has also worked with enterprise software, consumer mobile apps, and wellness brands. She is most impactful at the 0-to-1 stage or during major redesigns.

**Q: What results has Yuliia achieved?**
A: Highlights include a 40% activation lift at Redi Inc, 3.2x conversion improvement for Elixirator, 89% weekly retention for Dola, and 13.5% faster submissions for Heat Engineer.

**Q: Is Yuliia available for hire?**
A: Yes — she is available for founding designer roles and product design projects. Contact her at yuliia.lytvynova@gmail.com.

**Q: Where did Yuliia Lytvynova study?**
A: Yuliia studied product design at Stanford Continuing Studies (July 2024). She also holds certifications from Google (AI Essentials, UX Foundations), California Institute of the Arts (UX Design Fundamentals, Visual Elements of UI Design), Projector Institute (Product Design), and Maven (Framer Training).

**Q: What tools does Yuliia Lytvynova use?**
A: Her primary tools include Figma, Adobe Illustrator, Webflow, Framer, Miro, Notion, Linear, and React. She also uses HTML/CSS, Blender, and the Web Audio API for specialized projects.

**Q: What is Yuliia Lytvynova's portfolio website?**
A: Yuliia Lytvynova's portfolio is at https://lytvynova.design. It features 5 detailed case studies covering SaaS platforms, AI products, legal tech, enterprise software, and consumer apps.

**Q: What makes Yuliia Lytvynova different from other product designers?**
A: Yuliia combines product design with engineering fluency — she writes React and HTML/CSS, builds in Webflow, and ships her own designs. She has Stanford product design education, 5+ years of startup experience, and every case study includes measurable business outcomes (40% activation lifts, 3x conversions, 89% retention).

**Q: Has Yuliia Lytvynova worked with AI products?**
A: Yes. She is currently designing an autonomous AI sales agent at SuperAgent as a Product Designer & Design Engineer, creating conversational interfaces that translate real-time LLM outputs into actionable in-call guidance. She specializes in AI and SaaS product design.

---

# Contact

- **Website:** https://lytvynova.design
- **Email:** yuliia.lytvynova@gmail.com
- **LinkedIn:** https://www.linkedin.com/in/yuliia-lytvynova/
- **Dribbble:** https://dribbble.com/yulialytvynova
- **Behance:** https://www.behance.net/yulialytvynova
- **Instagram:** https://www.instagram.com/ylytvynova/